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The term "Web 2.0" is a popular expression referring to the second generation of the World Wide
Web. The media has created a 2.0 craze by slapping the trendy suffix (implying next or new)
onto just about anything...except Phrenicea!
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Hard to Believe 2.0:


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Foolin' Around 2.0!


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Mmmmmmmmm 2.0!


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Breadlines 2.0?


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2.0 Times:


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Capitalism 2.0:


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Privacy 2.0:


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China 2.0?:


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Found in BusinessWeek, Wishful thinking 2.0:


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This is silly 2.0:


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Trying to leverage a fad 2.0:


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Scientific American 2.0?


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Here's one that's WORTH a giveaway:


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Yet another from TIME magazine:


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What comes after Book 2.0 ?


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They're apparently on to us and getting harder to spot:


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Here's Hardcover 2.0:


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This is a bit silly:


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This one almost got away!


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"Entertainment" is version-ized in FAST COMPANY:


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TIME does it yet again, adding a version number to "Eavesdropping":


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Scientific American sensationalizes new therapy techniques:


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Even dads are upgraded in TIME magazine:


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From the Disney website:
"Devo, one of the most innovative bands of the '80s, teamed up with Devo 2.0, a group of five
talented kids aged 10 to 13. Together they cover Devo hits in a whole new way.


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The lowly cafeteria is upgraded in the October 2007 issue of Fast Company:


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The October 1, 2007 issues of Business Week and U.S. News
& World Report and TIME report their
latest versions of 2.0s:


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WIRED's website refers to the next wave of autos:


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PBS Thirteen/WNET TV station labels the next generation:


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The September 3, 2007 issue of Business Week magazine upgrades the former Disney chief:


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The July 2007 issue of Bank Systems and Technology magazine advertises:


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The June 4, 2007 issue of U.S. News & World Report magazine reports:


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The May 21, 2007 issue of Time magazine reports:
"Whether Romney 2.0 is a real deal [that's Mitt vis-à-vis his late father, Michigan governor in
the 1960s George W.] is precisely what everyone wants to know these days."
Hmm..., maybe 2.0 will eventually replace the suffix title Junior.


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A monthly "how-to" feature becomes "How 2.0" in Popular Science:


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"You too" can be reinvented according to Psychology Today:
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